Risk perception
Structure and effects of societal communication on non-ionising radiation The study investigates how risks related to non-ionising radiation could be communicated to the general public. In particular, it focuses on the problem of communicating an unknown risk and on the type of risk message that may motivate proper behavioural responses.
Prof. Dr. Peter J. Schulz
Health Care Communication Laboratory
Facoltà di scienze della comunicazione
Università della Svizzera italiana
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Affect and perception of non-ionising radiation: Implications for risk communication The study examines the role of affect in risk perception. It uses measures of implicit attitudes to examine people's feelings about non-ionising radiation (NIR) sources. The results of this research will help us to understand the influence of affect on opinions about NIR and contribute towards improving risk communication.
Prof. Dr. Michael Siegrist
Consumer Behavior
Institute for Environmental Decisions (IED)
ETH Zurich
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