Risk perception
Structure and effects of societal communication on non-ionising radiation Messages designed to allay people’s fears do not “get through” to worried people. In fact, these messages often have the opposite effect. This mechanism could constitute a serious problem in communication about non-ionising radiation.
Prof. Dr. Peter J. Schulz
Institute of Communication and Health
Faculty of Communication Sciences
Iniversity of Lugano
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Affect and perception of non-ionising radiation: Implications for risk communication Feelings and moods have a strong influence on the population’s perception of mobile communications technology. It is therefore important that communication about non-ionising radiation particularly takes account of the factors responsible for these feelings.
Prof. Dr. Michael Siegrist
Consumer Behavior
Institute for Environmental Decisions (IED)
ETH Zurich
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